Safety Lens

General Magic launched Safety Lens, the first Advanced Driver Assistance System (ADAS) for iPhone, developed to improve safe driving by offering alerts to potential problems.

I was assigned to create photo-realistic images and animations showcasing the product and its features. All the marketing material was later used in a successful Kickstarter campaign which raised over 100 000 dollars.


© General Magic
Project realized in-house


Advanced Driver Assistance

One of the key features which makes Safety Lens stand apart from other car kits on the market is its built-in software. 
ADAS modules had to be presented in a realistic scenario, explaining the functionality of the software. For this,  animations were prepared for each module.