General Magic launched Safety Lens, the first Advanced Driver Assistance System (ADAS) for iPhone, developed to improve safe driving by offering alerts to potential problems.
I was assigned to create photo-realistic images and animations showcasing the product and its features. All the marketing material was later used in a successful Kickstarter campaign which raised over 100 000 dollars.
Advanced Driver Assistance
One of the key features which makes Safety Lens stand apart from other car kits on the market is its built-in software.
ADAS modules had to be presented in a realistic scenario, explaining the functionality of the software. For this, animations were prepared for each module.